To prove case examine solution fact, classic circus uses Star as case study answer performer. Logically, Star Performers as seller fees higher price for case study answer performance they carry out and at case examine solution same time, basic circus will are looking to attract customers. Therefore, traditional circuses have fewer decisions, as case study answer Star Performers selections aren’t restricted. 2. Bargaining Power of Buyers case examine answer energy of each of case look at answer industrys crucial purchaser corporations depends upon a couple of qualities of its marketplace situation and on case study solution relative importance of its purchases from case examine solution industry in comparison with its overall enterprise Kotler, P, 1972Modern Circus has a low bargaining power of buyers because it has a Unique Selling Point USP Perceived benefits of a good or service that differentiates it from case look at solution competing manufacturer or companies, and gives its purchaser a logical explanation why to pick it over different brands. That is, Cirque du Soleil as certainly one of case examine answer Modern Circus is legendary for its distinctiveness compared to traditional circus.